Turning 20 years of technology into a dream job in cannabis.

Image for post
Image for post

As a middle-aged, professional woman who spent a lifetime working in corporate technology, I don’t exactly fit the persona of the stereotypical ‘budtender.’ Yet, just a few years ago, that’s where I was… working behind the counter at a quaint Denver cannabis dispensary.


Minnesota tragedy shines a light on the desperate need for alternative pain and addiction treatments.

Image for post
Image for post
Adobe Stock Image

In recent news, a man in Minnesota, Greg Ulrich, went on a rampage at a pain clinic. Carrying guns and explosive devices, he critically injured three people and killed one. His motive was that he allegedly wanted prescription narcotics that the clinic refused to prescribe for him, and he had been frustrated for years about the level of care he received from this clinic.

Reportedly Ulrich had expressed his frustrations on numerous occasions, even calling the police to ask how to sue a hospital for “performing unnecessary surgery which left him a cripple.”

This is, unfortunately, not shocking to me…


Image for post
Image for post
Image from Adobe Stock

Smokable hemp gets an image update.

Without question, the 2018 Farm Bill opened up a world of opportunity for the farming industry with the legalization of hemp. Suddenly, hemp became the trend and was being added to everything under the sun, including foods, beverages, cosmetics, and even bedsheets. CBD became an instant sensation, as producers carefully labeled their products “hemp-derived,” separate themselves from its controversial cousin, cannabis.

Taking a completely different strategy, one hemp producer, Cannaflower, is leaning into, and aligning itself with, the more infamous herb. …


Image for post
Image for post
By MysteryShot — Adobe Stock

As prohibition drifts into the past, hemp farmers and producers stand ready for the unprecedented growth forecasted for hemp products in the United States and globally. Unfortunately, several factors continue to impede industry acceleration, including continued FDA ambiguity, lack of consumer education, and limited retail shelf space.

Factor in a deadly disease, an economic downturn, and political chaos, the past year presented challenges for most industries, including hemp. Last year, without question, wasn’t a banner year for shopping, but as we turn the page on a global pandemic, businesses are anxiously anticipating the return of retail traffic.

But, if 2020…


Spoiler Alert — It won’t get you high!

Image for post
Image for post
Image from Pixabay

The endocannabinoid system (ECS) is found in all vertebrate animals. Since its discovery in the early 90s, researchers and scientists have only started to uncover all of the functions of the mysterious system.

If we compare the systems in the human body to software applications, then the ECS would be the operating system that allows them to communicate and controls when and how the applications respond.

The ECS acts as a modulator for all the other systems in the human body. It searches for imbalances that it can correct. While much research is still needed to fully understand how the…


The cannabis products that brought me peace, happiness, or a better experience in an otherwise brutal year.

Image for post
Image for post
Image from Pixabay

Few people in the United States are going to look back on 2020 with fond memories. Even if you’ve been spared by COVID, the anxiety surrounding the economic struggles and election chaos has taken a toll on everyone.

Fortunately, living in Colorado, the cannabis industry was quickly deemed essential by the powers that be, and thus, the cannabis industry continued to press forward. But, not only did it continue, it flourished. Five new states legalized cannabis by ballot, and Colorado reported record cannabis sales for 2020.

Since my husband and I are cannabis patients, we were thankful for the essential…


A Small Device Packed with Big Personality

Image for post
Image for post
Image provided by author.

I admit it… I’m a tech geek. If there’s a shiny new device out there, I want to try it — especially in the cannabis space. In an emerging industry, everyone is racing to build a better mousetrap, which means that the market is being inundated with new consumption technology.

When I worked in mobile technology, I would joke that I enjoyed the industry because it worked well with my lack of focus. The technology was evolving and adapting quickly; new tech became outdated just months after it was released. …


Image for post
Image for post
Image from Adobe Stock

Cannabis stories for the sophisticated consumer.

As a forty-something woman, I accept the fact that I am not a stereotypical cannabis consumer. I am looking for more from my cannabis products than just getting high to escape reality, and I don’t want to listen to a random 20-something sell me a product because “it got them sooooo stoned.” I stopped reading (and writing) cannabis strain reviews and descriptions years ago, and because of my involvement in the cannabis industry for the last several years, I am a little more advanced than the Average Joe when it comes to finding the cannabis content I want.

I am…


Not all THC is created equal, and I’ve tried most of them. Here’s my take.

Image for post
Image for post

One of the biggest perks to being a journalist and writer in the cannabis industry is that I frequently get the opportunity to try new products — many before they hit the market. With a niche in cannabis technology, I often get the chance to use and evaluate new tech gadgets, like the tCheck, Gpen Connect, and even the new DAVINCI vaporizer.

As an experienced cannabis consumer living in a legal state, I also have sampled a broad range of products available in Colorado — mostly out of curiosity. …


Observation in nature can teach us to be better humans.

Image for post
Image for post
Pinyon Jay — Image provided by author.

Each morning, after breakfast, I take a bucket of birdseed out into my yard and spend a few minutes birdwatching. I never anticipated turning into the crazy bird lady, but when my husband and I moved to the mountains, I became obsessed.

Shortly after we moved, I visited the Florissant Fossil Beds, a national monument not far from our ranch. I found a book called, Birds of Colorado — A Field Guide, a book written by a former coworker of mine, Stan Tekiela. The book’s index is laid out like a checklist, so, like my own real-life version of Pokemon…

Kristina Etter

Sign up for exclusive content on Patreon! https://www.patreon.com/KristinaEtter

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store